This introduction situates current debates over AI within a longer historical transformation of higher education, arguing that the real challenge is not technological adoption but the redefinition of institutional purpose. Drawing on the Humboldtian ideal of Bildung, it contends that colleges and universities must navigate rising skepticism about their value, shifting labor market demands, and the erosion of humanistic inquiry by making deliberate choices about how technology shapes learning, community, and intellectual development. What's needed is renewed clarity about the values and ends that higher education is meant to serve.